Learn the secrets of  business owners
who prosper no matter what the economy…

"How I create ads that
make $312,431.21 in 3 months,
and how you can too"

Dear business friend,

If your  business isn’t as busy or as profitable as you’d like it to be, perhaps you are not marketing it the best way you could or should be. As you probably know…

99% of business success or failure, is directly related to your ability
 to get customers and make profitable sales.

The trouble is that if you are like most people running a business you simply don’t have the time to constantly keep coming up with new ways to increase your sales and get new customers.

And yet … if you could get enough sales at a high enough profit margin, you could probably hire more people and solve all the other problems facing your business today … and give you the time to spend as you like. Let’s face it, there aren’t too many problems that a lot of cash in the bank couldn’t fix, are there?

The good news is, if you own a  business (or are about to start one), what you are about to read will give you everything you need to win new customers and keep them coming back - - without reducing your prices. And …

… to successfully compete with any size business in any marketplace!!

While many businesses are merely existing, a few have discovered a way to continue to make good money, even in the tough times. Their secret?

Having a system for maximising sales from existing customers,
and eliminating the ‘lookers’ and price shoppers

PLUS

Maximising the effectiveness of all their ads, letters, brochures, yellow pages
and other promotions to bring in more customer enquiries and sales.

In fact, having an effective advertising system is the ‘secret’ ingredient behind all successful businesses. Brett McFall used these proven advertising and direct marketing techniques to create profits as fast as $312,431.21 in 3 months. With some of his clients doing even better.

Here’s how profitable some of them have been…

“We had run our own advertising many times before, usually throwing together a photo and some words, and getting a reasonable inquiry rate. But when Brett wrote an ad for us, not only did response go through the roof, it turned those enquiries into sales!” Ross Menzies, Texcrete, NSW

 

“I had never used a professional copywriter before, but I thought it was worth a try. Brett took some basic information about my business and turned it into a benefit-packed ad that superbly educated prospects to my value. The end result? After letterbox dropping it to the local area, my walk-in traffic increased by 196%! The best part is, the ad didn’t attract ‘price shoppers’ - instead it pulled people who wanted to pay for extra quality. Inside 8 weeks Brett had added an extra $19,500 a year to my turnover!” Glenn Binskin, Riverlands Butchery, NSW

 

“Brett helped me lift the response of my direct mail campaign from 2% to 5.5%! An overall increase of 375%! My phone didn’t stop ringing for 2 days straight, receiving over 180 calls - ten days later I was still receiving calls. To put it briefly, because of the success of that mailout my company stands to earn an extra $300,000 over the next 3 months! Thanks for a great ad.” Doug Gilford, Comrade Computers, NSW

You too could be enjoying similar or even better results. The tested and proven direct marketing and advertising strategies in Brett’s new program will give you all the tools you need to get ahead of your competitors and stay there. You’ll be amazed at how quickly and easily this information can grow your sales and profits.

As a matter of fact, franchise chains use these tested systems of ads, letters and promotions to gain customers quickly in new locations. They know that having a system for getting new customers and for keeping their existing customers is vital. The advantages of using these proven ads are many.

Including…

	You control the amount of business you have each week. Having a ready-made reference library of successful strategies, ads and inside secrets means you are no longer at the mercy of the economy or fickle customers.
	You no longer have to compete on price. With a steady stream of new business and money in your bank account, you don’t have to deal with the customers who shop only on price. Instead, you can spend more time with the customers who want your service and are willing to pay for it.
	Your staff morale and productivity increase. Having a business that’s making good money makes everyone feel good. Your staff are happier because their jobs are secure.
	There’s no upper limit to the income you make if you have these systems in your business. A good ad or letter can bring you ten times the sales of a bad one. What you need is proven ads, letters and promotions. All you have to do is test them in your business. Once you’ve seen the results, you simply decide how often you have to use them to achieve the income you want.
	And, best of all, having a marketing system means your whole business can be put on auto-pilot. Once you find the ads, letters and promotions that work, you are no longer tied to your business. You can afford to hire someone else.

All this ads up to the ultimate business. You now have the freedom, and the money, to spend your time on the things you worked so hard to get. Whether it’s time with your loved ones, an overdue holiday or simply more of the good things in life, you now have the systems to make it happen.

While this may sound like good common sense, most business owners just don’t have the time to create the sort of ads, sales letters, press releases, TV commercials and other written materials that are necessary for continued success. And yet, it’s by coming up with new ideas, letters, ads and promotions that your business can increase market share, compete with any size business, and keep new customers coming in the door - no matter what product or service you are selling.

Imagine having a carefully selected reference library of ready-to-use, pre-written ads, direct mail tips, and promotional ideas at your fingertips. It could give your business a huge advantage.

Anytime you need a sales letter, an ad, a letterbox drop leaflet or any promotion for your business, you can look up your copy of “Inside Secrets of Advertising” and find out the exact strategy you need.

It’s like having a marketing expert sitting in your office
helping you get the job done.
You don’t spend time re-inventing the wheel.

You have over 180 pages of cutting edge techniques and strategies to try, including examples of tested promotional materials at your fingertips. Some of the jewels you’ll find in this marketing program include….

	How to get hundreds of prospects to seek you out (page 130)
	The one mistake 99% of businesses make which loses them tons of credibility ... and thousands of dollars in sales
	How to turn a once-off stint of publicity into a never-ending credibility-building machine that brings in the $$$
	The secret about human nature which expert salespeople use to make their fortune (page 19)
	11 simple ways to make your business the “king” of your industry (page 33)
	The 1 critical element which makes or breaks your ad’s success - this you MUST know (page 53)
	Where to look to find some of the most powerful offers on the planet - model these for your own success right now! (Revealed on page 55)
	Why small classified ads can often pull more response than larger ads, and how you can do it
	Why prospects fail to take action after reading your copy (page 112)
	How to write a great ad which pulls in tons and tons of prospects and sales (page 168)
	The secret headline process which could make you millions of $$$ over your lifetime (page 92)
	The style of ad which attracts customers like ‘moths to a light’ every single time
	Brett McFall’s powerful 8 step system for writing ads which will have your customers "slobbering" to get your product or service (page 105)
	3 things you can do to turn your advertising response around ... RIGHT NOW! (page 95)
	10 show-stopping headlines that make money hand over fist - and yes Brett has granted you permission to use them (page 106)
	6 of Brett McFall’s never-before-revealed secrets about how to create killer offers (page 58)
	How to make your ad so irresistible prospects can’t bare to put it down
	How to simply reword an offer so that it improves your response by up to 300% - yes 300% - and how to use it in your business now (see page 60)
	The Yellow Pages ad which the "experts" said would never work, but which made it's owner so busy he had to sell the business! (see this one on page 102) Imagine having this “problem” in your business!
	Brett’s amazingly simple 3 Step Formula for creating a powerful, money-making advertising campaign (page 139)
	The 5 essentials of a killer advertising campaign (page 144)
	How to get your customers to love what you sell
	10 "hot" examples of successful classified headlines (page 72)
	10 secrets for writing ads which turn your business into a cash generating machine (page 156)
	2 powerful endorsement examples you can model for your own success

Plus a whole lot more.
And, most importantly, you get Brett McFall’s permission to adapt and use any of his ads,
letters or examples in your business.

To have these ads or strategies created specifically for your business, it would cost you a minimum of $1000 to $1500 per letter or ad. Or $300 an hour just for consultation. These are tested and proven methods that have actually been used by businesses like yours to generate almost obscene increases in profits. And were directly responsible for sales worth millions of dollars for all kinds of products and services.

No matter what business you are in, chances are you’ll be able to find the ‘killer’ information that fits your situation to a “T” - and, just as importantly you’ll get to see just how universal these ideas and marketing strategies are.

This amazing marketing package is as if you’d taken a giant cargo ship, backed it up to Brett McFall’s brain, picked it clean and then steamed over to dock in your own backyard. It comes complete with a 180 page manual filled with all the simple little secrets that will blow your response off the charts, skyrocket your sales and attract all the customers you’ll ever need … no matter what business you are in  … 100% Guaranteed!

The way Brett McFall makes sure it all works for you, is like this…

After quickly and thoroughly showing you how each technique works, he gives you clear, step-by-step instructions on precisely how to put it into use in your own business. Plus you get lots of examples of ads, letters, headlines, offers and more, which can be easily adapted to suit your business.

You’ll get an incredible assortment of Brett’s own advertising “tricks of the trade” that he has successfully used to out-perform the competition in any market.

Once you see how simple and effective these techniques are, you’ll wonder why advertising agencies and advertising media sales reps don’t tell their clients about them. The answer to that is simple…

The ad agencies and media sales reps don’t even know these techniques exist.

In fact, most of the media sales reps are simply trying to get you to spend money on advertising that is most profitable for them. Put them to the test. Ask them to guarantee results like Brett McFall does … and watch them run out the door like rabbits. On the other hand, what you are guaranteed to learn from this program is …

How to tap into Brett McFall’s mind and convert his ideas into your own wealth generating mindset. All you have to decide is which strategy you want to apply first and when. And, as the results start rolling in, you’ll also get the feeling of freedom that comes with having lots of money in the bank and the time to enjoy it. But that’s not all…

As well as all the information I have just described, you’ll also be getting…

3 ADDED FREE BONUSES!

If you make the decision to profit from this information today, you’ll also get…

FREE BONUS #1: 25 Trade Secrets Guaranteed To Get You More Customers

Have you ever wondered why certain businesses are only marginally successful while their competitors seem to grow by leaps and bounds? I’ll let you in on a little secret: it has everything to do with how they go about getting more new customers or clients.

The sad fact is, most businesses have no idea about how to increase their customer base. That won’t be the case anymore. In this special report, you’ll discover 25 of Brett’s most powerful trade secrets for getting new customers. These are the beliefs and strategies which Brett uses himself to get mega-response from his own ads, and which have taken him over 12 years to perfect. This is privileged information that few people have ever had access to. For example:

• Find out how to begin turning your advertising response around immediately!
• Discover the one thing you should do in your advertising in order to excite your customers into buying from you
• Find out the costly advertising mistakes which could run your business into the ground by thousands of dollars
• How to instantly increase the response of your advertising by up to 2000%!
• Discover the sneaky little trick that newspapers use (and which you can too) to increase readership
• How to stop your buyers from being price-driven and instead pay nearly any price you ask
• How to gain instant credibility in your buyer’s eyes
• Find out one thing you should never do in your advertising (ignore this at your peril!)
• How to get your prospects to act on your advertising straight away!
• Why 90% of business people might as well pour their advertising budget down the drain

You’ll see Brett McFall empty his bucketful of vast marketing knowledge and show you how you can turn your business into a money-making machine.

But that’s not all ...

In addition, I’ll send you one report just about every business wants. A guide to help you get more response from one of the most powerful marketing tools for any business -- the Yellow Pages ...

FREE BONUS #2 -- How To Triple The Response Of Your Yellow Pages Advertising

So many businesses use the Yellow Pages, yet so many never recoup their big investment. Even those that do, don’t fully realise the real fortune they could make. This report, especially written by Brett McFall to accompany this course, doesn’t waste any time getting into the powerful yet low-cost advertising techniques that work in the Yellow Pages (no matter what business you’re in).

He reveals:

• What size ad will make you more money
• How to write your yellow pages ad so that it sells
• What to mention and what not to mention in your ad
• How to beat the pants off your competitors’ ads
• The simple mistake that nearly every business owner makes (costing them thousands of dollars in lost sales)
• When NOT to use photographs

... PLUS  many more power-points to instantly improve your Yellow Pages response. Nearly any business can triple their current response if they just apply this information seriously.

FREE BONUS #3 -- A LIVE Advertising Coaching Session (On The Phone With Brett McFall Absolutely FREE! - Valued at $300)

This means, the next ad or sales letter you write you'll be able to run it past Brett McFall to make sure it's ready to sell! No one anywhere is offering this intensive personal, the-buck-stops-with-him, put-his-money-where-his-mouth-is service.

If you don't already realise by now, Brett McFall knows how to make your advertising work and he's determined to show you how.

Brett usually charges $300 for these sessions … but you’ll get this session FREE. (If you call and ask for this service and do not identify yourself as a Certificate Holder, you will be quoted $300 per critique.) This is a very real $300 value, YOURS FREE when you order.

Having all these resources is like owning the “Goose that laid the golden egg.” Anytime you need to create an ad, a sales letter, a promotion or a simple joint venture, you can look up your copy of “Inside Secrets Of Advertising” and find out what you need to do. And, most importantly - you get all the tools, the systems and the know-how usually only available to businesses with a large promotional budget.

To sum up, You get everything mentioned in this letter, including…

Inside Secrets Of Advertising, the 180 page manual filled with all the simple little secrets that will blow your response off the charts, skyrocket your sales and attract all the customers you’ll ever need … no matter what business you are in  … 100% Guaranteed!

FREE BONUS #1 - 25 Trade Secrets Guaranteed To Get You More Customers

FREE BONUS #2 - How To Triple The Response Of Your Yellow Pages Advertising

FREE BONUS #3 - $300 LIVE Phone Coaching Session direct with Brett McFall

… all this for just $97

The whole package is covered by our 365 day money back guarantee.

If it’s not exactly as I described, you can return it for an immediate refund and still keep all the 3 FREE BONUSES for your trouble. So do it, all it takes is one phone call, and you could be on your way to a new business future.

Call now, you’ll be glad you did.

Warmly,

Roz Rutherford